Utility
Daily Goals - Utility App
Task & habit tracking with intelligent reminders and progress insights.
Duration
3 months
Team
4 members
Outcome
+47% conversion
Project overview
Task & habit tracking with intelligent reminders and progress insights. This project was focused on creating a scalable, data-driven product with a clean, conversion-first UI. Below you'll find the challenge we solved, the approach we took and the measurable impact.
Challenge
Low ad engagement and inefficient creative workflows causing slow campaign launches.
Approach
Built an AI-first creative pipeline, templates and an analytics dashboard to iterate quickly on creatives and targeting.
Result
Campaign velocity improved by 3x and conversion increased by 47% within 8 weeks.
What we built
Habit-tracking
Brief explanation of how this feature helped reach the product goals.
Reminders & widgets
Brief explanation of how this feature helped reach the product goals.
Cross-device sync
Brief explanation of how this feature helped reach the product goals.
HL
Client Testimonial (1 of 1)
'The cross-device sync is flawless, and the widget design makes daily goal tracking frictionless.'
— Hannah Lee, Productivity Consultant
Screenshots
Project timeline
- DiscoveryWorkshops, user interviews, and product goals.
- DesignWireframes, UI kit and prototypes.
- BuildEngineering sprints, QA and staging.
- LaunchProduction rollout and performance tuning.
Integrations
StripeSegmentGoogle AnalyticsFigmaSentry
Accessibility & performance
- WCAG AA contrast and semantic markup
- Image optimization and lazy-loading
- Code-splitting and client-side caching
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